Let’s stir up some magic in the lab with a topic that is close to my heart: why your brand deserves to exist? So many of you are afraid to start because they think the market is saturated and they won’t have anything new to bring to the world. With this article, I hope to bring you the confidence you need to believe in yourself and your brand and your right to exist, even in a crowded market!

It starts like this: you have a product idea and a spark. Then the doubts arrive: there are already so many brands… why add one more? What do I bring that is different? That voice is imposter syndrome talking, not market truth. Space exists for brands that are clear about their purpose, honest about their values, and consistent in the way they show up. You don’t need to reinvent cosmetics; you need to deliver a sincere, coherent experience for a specific customer type.

Your “why” is the difference

People rarely buy a soap only to get clean. They buy the scent that makes mornings brighter, the texture that feels comforting, the values they want to fund, and the tiny ritual that sets the day. Your job is to define that world clearly: why you make what you make, who it helps, and how it should feel. When that story is tight, crowded shelves stop feeling like a threat and start feeling like context. 

Originality isn’t only ingredients

Yes, a novel active can be exciting. But originality can also be the way you speak, the niche you serve that no one else really sees, the sensorial signature you craft, or the human relationships you build with customers. Some of the strongest launches start with a simple idea executed with care, then evolve as feedback rolls in. Progress beats perfection. 

Start before you feel “ready”

Waiting to know everything keeps great brands on the sidelines. The founders who move despite the butterflies build beautiful, resilient projects that grow with their audience. You do not need to be perfect; you need to be genuine, willing to learn, and committed to doing things properly. If a natural, respectful, sensorial product with clear values has been on your heart for a while, your brand deserves to exist. 

What really builds legitimacy

Not your first viral post. Not a follower count. Legitimacy is built by discipline: a thoughtful formula, careful manufacturing, clean documentation, responsive customer care, and the humility to keep improving. Consistency is a superpower. 

You don’t have to carry it all alone

The journey can feel heavy: suppliers, stability, safety, labelling, claims, timelines. That overwhelm is real, and you don’t need to shoulder it solo. With the right partner, you can keep your energy for the story, community and sales while the technical pieces are handled with care. 

Your market is waiting for you

You don’t need to be the only brand in your category. You need to be one that communicates something true. Somewhere, a customer is still waiting for the brand that finally speaks their language. It might be yours. 

If you are ready to turn that idea into a product you are proud to sell, I am here to help you make it real – safely, beautifully, and without the overwhelm.

Here’s to formulas that work and brands that thrive!

From my lab to yours,

Rose